As a small business owner, you have the power to guide the direction of your business in one of three ways. You can strive for stability, strive for impact, or strive for stability through impact. Let's explore these options and understand why the latter is the best path to unlocking your full potential.

If your primary focus is stability, you plan and make decisions with a safety-first mentality. This can limit your growth and prevent you from taking the necessary steps to improve your life. When something is "just okay," you tend to stick with it, instead of taking a chance on something that has the potential to be great.

On the other hand, individuals who strive for impact prioritize making a meaningful difference in the world. Some of these individuals have a well-researched plan and are highly passionate about their vision. However, others may have a strong belief in their ideas, but lack the necessary research or market demand to make it a reality. In these cases, we often see new endeavors fall short, as they are not built on a stable foundation.

The key to unlocking your full potential lies in striving for stability through impact. This approach recognizes that a balance between stability and impact must be achieved. Hunkering down and avoiding change will not lead to success. And pursuing impact without stability is likely to result in failure. The solution is to first identify the impact you want to make, then put a solid plan in place, and work the plan with the motivation of making a difference. With a stable foundation and a clear purpose, you can achieve your goals and reach your full potential while minimizing risk.