As a small business owner, it's essential to understand the two proven business models that can lead to success - delivering the maximum and delivering the minimum. In this article, we will explore both models and how you can use them to grow your small business and expand into new markets.

The Maximum Model:
This model prioritizes customer satisfaction above all else. The business owner sets high standards for excellence and strives to provide exceptional customer service. This level of service appeals to a significant market willing to pay a premium price. By delivering the maximum, small business owners can tap into this profitable market.

The Minimum Model:
In contrast, the minimum model focuses on cost-effectiveness and efficiency. Small business owners who choose this model embrace automation and continuously look for ways to reduce overhead costs. The goal is to provide the minimum required to meet customer needs while keeping products or services affordable. This model appeals to a large market looking for basic products or services at a lower price point.

The Pitfalls of Being in the Middle Ground:
However, if a small business fails to choose one of these two models and falls in the middle, it can be challenging. For instance, offering products or services that are better than minimum quality but not premium, or being less expensive than premium brands but not affordable enough for price-sensitive customers, can leave you in an anonymous middle ground where it's difficult to stand out and attract customers.

Expanding Your Business with a New Brand:
To grow your small business in 2023, consider developing a new brand that is exclusively dedicated to either the maximum or minimum edge of your market. This allows you to tap into a new market without risking your current business and has the potential to attract a new legion of customers. This strategy requires planning, but it has the potential to bring substantial growth opportunities.

In conclusion, both the maximum and minimum models have proven successful in the past. As a small business owner, choose one of these models and expand your business with a new brand to open up new opportunities and growth potential. Make this strategy a part of your 2023 business development plan.