If you're struggling to attract sales or clients, it's possible that you're operating under false assumptions. The adage "if the numbers don't add up, it's usually because the truth wasn't part of the equation" also applies to marketing. False information can enter the equation, leading to disappointing results.

One common mistake is failing to check the source of advice. Small business owners are often poorly advised, and assuming that the advice they receive is correct can result in lost time, money, and opportunities. It's essential to check the background of those offering advice before acting on it. Even if someone is sincere, that doesn't necessarily mean they're right.

Similarly, before paying for marketing advice, it's crucial to check out the marketing provider. Effective marketing providers attract clients through referrals and reputation, while less effective providers often struggle to get enough clients or referrals. Checking out a marketing provider's own marketing efforts can give insight into their effectiveness.

Another mistake is assuming that more leads will result in more sales or clients. Instead of focusing on lead acquisition tactics, it's essential to focus on sales or client acquisition tactics. In most cases, it's possible to attract clients or customers more quickly without spending time or money on lead acquisition or advertising.

To avoid making false assumptions in marketing, it's essential to check sources and ask relevant questions. By doing so, you can increase your chances of achieving the results you desire.